The Innovation Adoption Advisory Panel (IAAP) was formed as a collective effort to support continued innovation in casino gaming product development and commercialization.
GameCo, Interblock, and Konami Gaming formed The Innovation Adoption Advisory Panel to compile insights from industry thought leaders that can help further spur continued innovation in casino gaming product development and commercialization.
To gather these insights, the IAAP invited experienced, senior level Gaming industry executives to participate as initial panelists for the group. Once formed, the volunteer panelists were provided with nine topics of importance to the industry. The topics considered included disciplines that impact the casino gaming industry including: floor optimization, player marketing, game development, demographic-based guest engagement, and casino gaming floor utilization and analysis. The panelists then provided their independent insights. A review and analysis of these insights, including consensus opinion from the panel members and other key insights, formed the basis of a perception study that comprises the majority of the white paper presented here.
While the insights and suggestions arising from this perception study as presented below may be familiar to readers as they cover a range of topics that have been part of industry discussions for the past several years, it is the belief of the IAAP that more public discussion is needed in order to help catalyze new actions around the adoption of innovative solutions that can help the industry continue to thrive. As an industry, not talking about the opportunities or problems around innovation adoption can lead to similar challenges that have impacted a number of other consumer facing industries that have been slow to adopt technology innovation.